Kotex promo game released. What's next? Mesothelioma games?

Kotex promo game released. What's next? Mesothelioma games?

Here's another odd one. A puzzle game named Ms. Match has been released in order to promote Kotex:

http://www.kewlbox.com/

So what's next? A "Mesothelioma Lawyer" game in which we file an asbestos class-action lawsuit? OK, maybe it's not *that* bad, but the casual game marketing phenomenon is getting a little weird.