Electronic Arts stirs up the video game industry

Electronic Arts stirs up the video game industry

C|Net has an article about EA's recent series of strategic moves: the exclusive NFL video game licensing contract, another exclusive deal with ESPN (which will no doubt be a blow to Sega), and their purchase of 20% of video game publisher Ubisoft:

http://news.com.com/Electronic+Arts+plays+hardball/2100-1047_3-5537175.html