Velocity Vector
Engadget claims that Microsoft has decided to call their next video game system the "XBox 360":
http://www.engadget.com/entry/1234000760030410/
But there are a couple of problems with this. First, MS is unlikely name their new video game system XBox 360 when they haven't even secured the domain xbox360.com, which is already taken. Second, the survey Engadget mentions was apparently conducted on behalf of Sony, not Microsoft.